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Rory Mulcahy
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When less is more: the impact of macro and micro social media influencers’ disclosure
S Kay, R Mulcahy, J Parkinson
Journal of marketing management 36 (3-4), 248-278, 2020
6232020
Gamification and serious games within the domain of domestic energy consumption: A systematic review
D Johnson, E Horton, R Mulcahy, M Foth
Renewable and Sustainable Energy Reviews 73, 249-264, 2017
3472017
Designing gamified apps for sustainable consumption: A field study
R Mulcahy, R Russell-Bennett, D Iacobucci
Journal of Business Research 106, 377-387, 2020
1452020
‘Go with the flow’for gamification and sustainability marketing
L Whittaker, R Mulcahy, R Russell-Bennett
International Journal of Information Management 61, 102305, 2021
1342021
Online support for vulnerable consumers: a safe place?
J Parkinson, L Schuster, R Mulcahy, HM Taiminen
Journal of Services Marketing 31 (4/5), 412-422, 2017
882017
The role of emotional value for reading and giving eWOM in altruistic services
J Previte, R Russell-Bennett, R Mulcahy, C Hartel
Journal of Business Research 99, 157-166, 2019
792019
Are households ready to engage with smart home technology?
R Mulcahy, K Letheren, R McAndrew, C Glavas, R Russell-Bennett
The Role of Smart Technologies in Decision Making, 4-33, 2022
762022
Designing gamified transformative and social marketing services: An investigation of serious m-games
RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn
Journal of Service Theory and Practice 28 (1), 26-51, 2018
742018
Household energy efficiency interventions: A systematic literature review
R McAndrew, R Mulcahy, R Gordon, R Russell-Bennett
Energy Policy 150, Article 112136, 2021
662021
‘Touch it, swipe it, shake it’: does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
RF Mulcahy, AS Riedel
Journal of Retailing and Consumer Services 54, 101613, 2020
642020
The influence of neophobia and enduring food involvement on travelers' perceptions of wellbeing—Evidence from international visitors to Iran
S Pourfakhimi, Z Nadim, G Prayag, R Mulcahy
International Journal of Tourism Research, https://doi.org/10.1002/jtr.2391, 2020
552020
Electronic games: can they create value for the moderate drinking brand?
R Mulcahy, R Russell-Bennett, S Rundle-Thiele
Journal of Social Marketing 5 (3), 258-278, 2015
552015
Transformative gamification services for social behavior brand equity: a hierarchical model
A Tanouri, R Mulcahy, R Russell-Bennett
Journal of Service Theory and Practice 29 (2), 122-141, 2019
512019
How does serious m‐game technology encourage low‐income households to perform socially responsible behaviors?
A Yam, R Russell‐Bennett, M Foth, R Mulcahy
Psychology & Marketing 34 (4), 394-409, 2017
512017
Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice
G Northey, V Hunter, R Mulcahy, K Choong, M Mehmet
International Journal of Bank Marketing 40 (6), 1182-1199, 2022
502022
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing
ES Florence, D Fleischman, R Mulcahy, M Wynder
Journal of Social Marketing 12 (4), 623-652, 2022
492022
Transformative value and the role of involvement in gamification and serious games for well-being
RF Mulcahy, N Zainuddin, R Russell-Bennett
Journal of Service Management 32 (2), 218-245, 2021
492021
A transformative value co-creation framework for online services
J Parkinson, RF Mulcahy, L Schuster, H Taiminen
Journal of Service Theory and Practice 29 (3), 353-374, 2019
492019
The rise of deepfakes: A conceptual framework and research agenda for marketing
L Whittaker, K Letheren, R Mulcahy
Australasian Marketing Journal 29 (3), 204-214, 2021
482021
Consumers experiencing vulnerability: a state of play in the literature
A Riedel, D Messenger, D Fleischman, R Mulcahy
Journal of Services Marketing 36 (2), 110-128, 2021
412021
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