Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising H Choi, HJ Paek, K Whitehill King International Journal of Advertising 31 (2), 421-443, 2012 | 89 | 2012 |
Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables KY Lee, H Choi Computers in Human Behavior 94, 9-18, 2019 | 73 | 2019 |
‘Thinking and feeling’products and ‘utilitarian and value-expressive’appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model H Choi, HJ Yoon, HJ Paek, LN Reid Journal of Marketing Communications 18 (2), 91-111, 2012 | 59 | 2012 |
Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements H Choi, K Yoo, TH Baek, LN Reid, W Macias International Journal of Advertising 32 (4), 587-616, 2013 | 57 | 2013 |
Congruity effects and moderating influences in nutrient-claimed food advertising H Choi, LN Reid Journal of Business Research 69 (9), 3430-3438, 2016 | 48 | 2016 |
Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals. H Choi, Y Kyunga, T Reichert, MS LaTour International journal of advertising 35 (5), 823-845, 2016 | 45 | 2016 |
How to Use Health and Nutrition–Related Claims Correctly on Food Advertising: Comparison of Benefit-Seeking, Risk-Avoidance, and Taste Appeals on Different Food Categories H Choi, JK Springston Journal of health communication 19 (9), 1047-1063, 2014 | 44 | 2014 |
Promoting health (implicitly)? A longitudinal content analysis of implicit health information in cigarette advertising, 1954–2003 HJ Paek, LN Reid, H Choi, HJ Jeong Journal of health communication 15 (7), 769-787, 2010 | 31 | 2010 |
Feminism and Advertising: Responses To Sexual Ads Featuring Women: How the Differential Influence of Feminist Perspectives Can Inform Targeting Strategies H Choi, K Yoo, T Reichert, T Northup Journal of Advertising Research 60 (2), 163-178, 2020 | 22 | 2020 |
Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis HJ Paek, LN Reid, HJ Jeong, H Choi, D Krugman Health marketing quarterly 29 (1), 1-17, 2012 | 19 | 2012 |
Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness H Choi, LN Reid Journal of health communication 23 (4), 387-398, 2018 | 18 | 2018 |
Trends in the use of statistics in major advertising journals over four decades K Yoo, E Joo, H Choi, L Reid, J Kim International Journal of Advertising 34 (3), 549-572, 2015 | 16 | 2015 |
Product, personality or prose? Testing functional matching effects in advertising persuasion HJ Paek, H Choi, MR Nelson Journal of Current Issues & Research in Advertising 32 (2), 11-26, 2010 | 16 | 2010 |
Consumer Response to Advertising Endorsers' Sexual Information: Western Individualism vs. Eastern Confucian Conservatism H Choi, J Kim, B Kim Journal of Promotion Management 24 (4), 459-483, 2018 | 13 | 2018 |
Differential Impact of Message Appeals, Food Healthiness, and Poverty Status on Evaluative Responses to Nutrient-Content Claimed Food Advertisements H Choi, LN Reid Journal of Health Communication 20 (11), 1355-1365, 2015 | 13 | 2015 |
Students as Subjects in Food Advertising Studies: An Appraisal of Appropriateness H Choi, LN Reid Appetite 81 (1), 218-224, 2014 | 13 | 2014 |
Are food ads healthy? Examination of television food advertising on health claims and persuasion strategies H Yoon, HJ Paek, H Ahn, H Choi Health Communication Research 1 (1), 65-90, 2009 | 13* | 2009 |
How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food H Choi, T Northup, LN Reid Journal of Health Communication 26 (5), 350-359, 2021 | 9 | 2021 |
Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements H Choi, L Kelley, LN Reid, J Uhrick, K Kuo Creativity Research Journal 30 (2), 152-163, 2018 | 9 | 2018 |
Effects of Negative Information Levels and Timing of Exposure to Negative News in Celebrity Endorser Advertising H Choi, L Reid The Journal of Advertising and Promotion Research 4 (1), 5-41, 2015 | 9 | 2015 |