| Job satisfaction and organizational commitment of university teachers in public sector of Pakistan ME Malik, S Nawab, B Naeem, RQ Danish International journal of business and management 5 (6), 17, 2010 | 706 | 2010 |
| Towards understanding controversy on Herzberg theory of motivation ME Malik, B Naeem World Applied Sciences Journal 24 (8), 1031-1036, 2013 | 156 | 2013 |
| Brand image: Past, present and future ME Malik, B Naeem, M Munawar Journal of Basic and Applied Scientific Research 2 (12), 13069-13075, 2012 | 145 | 2012 |
| Impact of perceived organizational justice on organizational commitment of faculty: Empirical evidence from Pakistan ME Malik, B Naeem Interdisciplinary Journal of Research in Business 1 (9), 92-98, 2011 | 92 | 2011 |
| Role of spirituality in job satisfaction and organizational commitment among faculty of institutes of higher learning in Pakistan ME Malik, B Naeem African journal of business management 5 (4), 1236, 2011 | 91 | 2011 |
| Creativity as mediator for intrinsic motivation and sales performance MA Bodla, B Naeem Creativity Research Journal 26 (4), 468-473, 2014 | 72 | 2014 |
| Impact of perceived service quality on banking customers’ loyalty ME Malik, B Naeem, Z Arif Interdisciplinary Journal of contemporary research in Business 3 (8), 637-645, 2011 | 59 | 2011 |
| Role of perceived organizational justice in job satisfaction: Evidence from higher education institutions of Pakistan ME Malik, B Naeem Interdisciplinary journal of contemporary research in business 3 (8), 662-673, 2011 | 57 | 2011 |
| Hotel service quality and brand loyalty ME Malik, B Naeem, AM Nasir Interdisciplinary journal of contemporary research in business 3 (8), 621-629, 2011 | 50 | 2011 |
| How do service quality perceptions contribute in satisfying banking customers BA Naeem, ZO Arif Interdisciplinary Journal of Contemporary Research in Business 3 (8), 646-653, 2011 | 47 | 2011 |
| Aaker’s brand personality framework: A critical commentary EM Malik, B Naeem World Applied Sciences Journal 24 (7), 895, 2013 | 45 | 2013 |
| Developments on balanced scorecard: a historical review I Abdullah, T Umair, Y Rashid, B Naeem World Applied Sciences Journal 21 (1), 134-141, 2013 | 43 | 2013 |
| How do workplace spirituality and organizational citizenship behaviour influence sales performance of FMCG sales force ME Malik, B Naeem, BB Ali Interdisciplinary Journal of Contemporary Research in Business 3 (8), 610-620, 2011 | 42 | 2011 |
| Impact of service quality on brand image: Empirical evidence from hotel industry EM Malik, B Naeem, AM Nasir Interdisciplinary journal of contemporary research in business 3 (8), 630-636, 2011 | 41 | 2011 |
| What satisfies pharmaceutical salesforce in Pakistan MA Bodla, B Naeem The International Journal of Knowledge, Culture, & Change Management 8, 152-163, 2008 | 34 | 2008 |
| Motivational preferences of pharmaceutical salesforce: Empirical evidence from Pakistan ME Malik, B Naeem Pakistan economic and social review, 19-30, 2009 | 31 | 2009 |
| Relevance of Herzberg’s theory to pharmaceutical salesforce in Pakistan B Bodla, M. A., & Naeem The International Journal of Knowledge, Culture, & Change Management: Annual …, 2008 | 29* | 2008 |
| Interrelationship between customer based brand equity constructs: empirical evidence from hotel industry of Pakistan ME Malik, B Naeem Interdisciplinary journal of contemporary research in business 3 (4), 795-804, 2011 | 19 | 2011 |
| How does customer satisfaction nurture brand loyalty? Empirical Examination of brand trust as partial mediator ME Malik, B Naeem, M Munawar Journal of basic and applied scientific research 3 (11), 500-507, 2013 | 18 | 2013 |
| Identification of drivers and obstacles of market orientation among diversified industries of Pakistan ME Malik, B Naeem South Asian Studies 24 (02), 322-333, 2009 | 18 | 2009 |
