| Basic marketing EJ McCarthy, SJ Shapiro, WD Perreault Irwin-Dorsey, 1979 | 7174 | 1979 |
| Buyer–seller relationships in business markets JP Cannon, WD Perreault Jr Journal of marketing research 36 (4), 439-460, 1999 | 2909 | 1999 |
| Basic marketing: A global-managerial approach WD Perreault Jr, EJ McCarthy McGrow-Hill; Irwin, 2002 | 2300* | 2002 |
| Reliability of nominal data based on qualitative judgments WD Perreault Jr, LE Leigh Journal of marketing research 26 (2), 135-148, 1989 | 2251 | 1989 |
| Collinearity, power, and interpretation of multiple regression analysis CH Mason, WD Perreault Jr Journal of marketing research 28 (3), 268-280, 1991 | 2206 | 1991 |
| A role stress model of the performance and satisfaction of industrial salespersons DN Behrman, WD Perreault Jr Journal of marketing 48 (4), 9-21, 1984 | 1075 | 1984 |
| Measuring the performance of industrial salespersons DN Behrman, WD Perreault Jr Journal of Business Research 10 (3), 355-370, 1982 | 996 | 1982 |
| Basic marketing EJ McCarthy, SJ Shapiro, WD Perreault Irwin-Dorsey, 1979 | 867* | 1979 |
| Marketing essencial: uma abordagem gerencial e global EJ McCARTHY, WD Perreault Jr, AB Brandão | 707 | 1997 |
| Marketing: un enfoque global EJ McCarthy, WD Perreault McGraw-Hill,, 2001 | 533 | 2001 |
| Organizational role conflict: Its antecedents and consequences RH Miles, WD Perreault Jr Organizational Behavior and Human Performance 17 (1), 19-44, 1976 | 488 | 1976 |
| Making sales technology effective GK Hunter, WD Perreault Jr Journal of marketing 71 (1), 16-34, 2007 | 456 | 2007 |
| Pemasaran dasar: Pendekatan manajerial global JP Cannon, WD Perreault, EJ McCarthy Salemba Empat. Jakarta, 2008 | 455 | 2008 |
| Basic Marketing/Richard D EJ McCarthy Irwin, 1964 | 391 | 1964 |
| Essentials of marketing EJ McCarthy, WD Perreault (No Title), 1991 | 319 | 1991 |
| Physical distribution service in industrial purchase decisions: A survey of industrial purchasing managers reveals that physical distribution service rates second only to … WD Perreault Jr, FA Russ Journal of marketing 40 (2), 3-10, 1976 | 275 | 1976 |
| Sales technology orientation, information effectiveness, and sales performance GK Hunter, WD Perreault Jr Journal of Personal Selling & Sales Management 26 (2), 95-113, 2006 | 266 | 2006 |
| Validation of discriminant analysis in marketing research MR Crask, WD Perreault Jr Journal of Marketing Research 14 (1), 60-68, 1977 | 264 | 1977 |
| Controlling order-effect bias WD Perreault The Public Opinion Quarterly 39 (4), 544-551, 1975 | 258 | 1975 |
| A conceptual paradigm and approach for the study of innovators WJ Bigoness, WD Perreault Jr Academy of management Journal 24 (1), 68-82, 1981 | 252 | 1981 |
