| eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty TW Gruen, T Osmonbekov, AJ Czaplewski Journal of Business research 59 (4), 449-456, 2006 | 2128 | 2006 |
| Relationship marketing activities, commitment, and membership behaviors in professional associations TW Gruen, JO Summers, F Acito Journal of marketing 64 (3), 34-49, 2000 | 2091 | 2000 |
| Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. M Ahearne, CB Bhattacharya, T Gruen Journal of applied psychology 90 (3), 574, 2005 | 1761 | 2005 |
| Retail Out of Stocks: A Worldwide Examination of Extent, Causes, and Consumer Responses TW Gruen, DS Corsten, S Bharadwaj | 603* | 2002 |
| The outcome set of relationship marketing in consumer markets TW Gruen International Business Review 4 (4), 447-469, 1995 | 597 | 1995 |
| Desperately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out-of-stocks D Corsten, T Gruen International Journal of Retail & Distribution Management 31 (12), 605-617, 2003 | 513 | 2003 |
| Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty TW Gruen, T Osmonbekov, AJ Czaplewski Journal of the academy of marketing science 35, 537-549, 2007 | 312 | 2007 |
| If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance M Ahearne, TW Gruen, CB Jarvis International Journal of Research in Marketing 16 (4), 269-284, 1999 | 295 | 1999 |
| Stock-outs cause walkouts D Corsten, TW Gruen Harvard Business School Publ. Corp., 2004 | 288 | 2004 |
| A comprehensive guide to retail out-of-stock reduction in the fast-moving consumer goods industry TW Gruen, DS Corsten Grocery Manufacturers of America, 2007 | 250 | 2007 |
| Determinants and outcomes of plan objectivity and implementation in category management relationships TW Gruen, RH Shah Journal of retailing 76 (4), 483-510, 2000 | 244 | 2000 |
| How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory TW Gruen, T Osmonbekov, AJ Czaplewski Marketing Theory 5 (1), 33-49, 2005 | 226 | 2005 |
| Socializing to co-produce: Pathways to consumers’ financial well-being L Guo, EJ Arnould, TW Gruen, C Tang Journal of Service Research 16 (4), 549-563, 2013 | 206 | 2013 |
| Relationship Marketing: The Route to Marketing Efficiency and Effectiveness T Gruen Business Horizons 40 (6), 32-38, 1997 | 206 | 1997 |
| The Effects of Supplier-to-Buyer Identification on operational performance-An empirical investigation of Inter-organizational Identification in automotive Relationships D Corsten, T Gruen, M Peyinghaus Journal of Operations Management 29 (6), 549-560, 2010 | 190 | 2010 |
| The use of category management practices to obtain a sustainable competitive advantage in the fast‐moving‐consumer‐goods industry K Dupre, TW Gruen Journal of Business & Industrial Marketing 19 (7), 444-459, 2004 | 190 | 2004 |
| The role of perceived control in customer value cocreation and service recovery evaluation L Guo, SL Lotz, C Tang, TW Gruen Journal of Service Research 19 (1), 39-56, 2016 | 157 | 2016 |
| Who pays more (or less) for pro-environmental consumer goods? Using the auction method to assess actual willingness-to-pay NA Barber, M Bishop, T Gruen Journal of Environmental Psychology 40, 218-227, 2014 | 146 | 2014 |
| Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships L Guo, TW Gruen, C Tang Journal of the Academy of Marketing Science 45, 357-376, 2017 | 110 | 2017 |
| Emerging research themes in innovation and new product development: insights from the 2017 PDMA‐UNH doctoral consortium L Bstieler, T Gruen, B Akdeniz, D Brick, S Du, L Guo, M Khanlari, ... Journal of Product Innovation Management 35 (3), 300-307, 2018 | 61 | 2018 |
