Consumer search and purchase: An empirical investigation of retargeting based on consumer online behaviors Z Jiang, T Chan, H Che, Y Wang Marketing Science 40 (2), 219-240, 2021 | 47 | 2021 |
Can non-tiered customer loyalty programs be profitable? A Gopalakrishnan, Z Jiang, Y Nevskaya, R Thomadsen Marketing Science 40 (3), 508-526, 2021 | 28* | 2021 |
An empirical bargaining model with left-digit bias: A study on auto loan monthly payments Z Jiang Management Science 68 (1), 442-465, 2022 | 24* | 2022 |
Estimating parameters of structural models using neural networks Y Wei, Z Jiang Marketing Science, 2024 | 16 | 2024 |
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax T Chan, N Hamdi, X Hui, Z Jiang Marketing Science, 2021 | 15* | 2021 |
How do bonus payments affect the demand for auto loans and their delinquency? Z Jiang, DJ Zhang, T Chan Journal of Marketing Research 58 (3), 476-496, 2021 | 11 | 2021 |
TV advertising effectiveness with racial minority representation: Evidence from the mortgage market D Kim, Z Jiang, R Thomadsen Available at SSRN 4521178, 2023 | 7 | 2023 |
Designing dealer compensation in the auto-loan market: Implications from a policy change Z Jiang, YM Wei, T Chan, N Hamdi Marketing Science 42 (5), 958-983, 2023 | 5* | 2023 |
Online shopping with endogenous pc and mobile channel choice S Zhang, Z Jiang, H Che working paper, 2019 | 5 | 2019 |
Machine learning and prediction errors in causal inference G Allon, D Chen, Z Jiang, D Zhang The Wharton School Research Paper Forthcoming, 2023 | 3 | 2023 |
Estimating Treatment Effects under Recommender Interference: A Structured Neural Networks Approach R Zhan, S Han, Y Hu, Z Jiang arXiv preprint arXiv:2406.14380, 2024 | 2 | 2024 |
EXPRESS: Referral Contagion: Downstream Benefits of Customer Referrals R Gershon, Z Jiang Journal of Marketing Research, 00222437241257886, 2024 | 2* | 2024 |
A Pre-Trained Estimator for Consumer Search Models YM Wei, Z Jiang Available at SSRN 4856490, 2024 | | 2024 |
The Effects of TV Advertising and Ad Content on Consumer Financial Decisions: Evidence from Mortgage Refinancing Z Jiang, D Kim Available at SSRN, 2024 | | 2024 |