| The influence of the market orientation of the firm on sales force behavior and attitudes JA Siguaw, G Brown, RE Widing Journal of marketing research 31 (1), 106-116, 1994 | 1036 | 1994 |
| The antecedents and consequences of market orientation in Australia S Pulendran, R Speed, RE Widing Australian journal of management 25 (2), 119-143, 2000 | 389 | 2000 |
| Marketing planning, market orientation and business performance S Pulendran, R Speed, RE Widing European journal of marketing 37 (3/4), 476-497, 2003 | 264 | 2003 |
| What occurs once consumers complain? A theoretical model for understanding satisfaction/dissatisfaction outcomes of complaint responses J Singh, RE Widing European Journal of Marketing 25 (5), 30-46, 1991 | 228 | 1991 |
| Customer evaluation of retail salespeople utilizing the SOCO scale: A replication, extension, and application G Brown, RE Widing, RL Coulter Journal of the academy of marketing science 19, 347-351, 1991 | 205 | 1991 |
| Electronic information systems for consumers: An evaluation of computer-assisted formats in multiple decision environments RE Widing, WW Talarzyk Journal of Marketing Research 30 (2), 125-141, 1993 | 178 | 1993 |
| Salesperson learning, organizational learning, and retail store performance SJ Bell, B Mengüç, RE Widing Journal of the academy of marketing science 38, 187-201, 2010 | 151 | 2010 |
| Buyer satisfaction with relational exchange across the relationship lifecycle C Terawatanavong, GJ Whitwell, RE Widing European Journal of Marketing 41 (7/8), 915-938, 2007 | 133 | 2007 |
| Are interactive decision aids better than passive decision aids? A comparison with implications for information providers on the internet EL Olson, RE Widing Journal of Interactive Marketing 16 (2), 22-33, 2002 | 98 | 2002 |
| Selling behaviours and sales performance: the moderating and mediating effects of interpersonal mentalizing S Chakrabarty, RE Widing, G Brown Journal of Personal Selling & Sales Management 34 (2), 112-122, 2014 | 97 | 2014 |
| Technological turbulence, supplier market orientation, and buyer satisfaction C Terawatanavong, GJ Whitwell, RE Widing, A O'Cass Journal of Business Research 64 (8), 911-918, 2011 | 89 | 2011 |
| Exploring the sales manager’s feedback to a failed sales effort HA Harmon, G Brown, RE Widing, KL Hammond Journal of Business & Industrial Marketing 17 (1), 43-55, 2002 | 84 | 2002 |
| Distinguishing between the roles of customer-oriented selling and adaptive selling in managing dysfunctional conflict in buyer–seller relationships S Chakrabarty, G Brown, RE Widing II Journal of Personal Selling & Sales Management 33 (3), 245-260, 2013 | 72 | 2013 |
| The association of ethical judgment of advertising and selected advertising effectiveness response variables PM Simpson, G Brown, RE Widing Journal of Business Ethics 17 (2), 125-136, 1998 | 71 | 1998 |
| Analysis and recommendations for the alternative measures of adaptive selling S Chakrabarty, G Brown, RE Widing, RD Taylor Journal of Personal Selling & Sales Management 24 (2), 125-133, 2004 | 56 | 2004 |
| The effects of perceived customer dependence on salesperson influence strategies S Chakrabarty, G Brown, RE Widing Journal of Personal Selling & Sales Management 30 (4), 327-341, 2010 | 45 | 2010 |
| Customer behaviour: consumer behaviour and beyond RE Widing, JN Sheth, S Pulendran, B Mittal, BI Newman Thomson Learning, 2003 | 43 | 2003 |
| Attributes and behaviors of salespeople preferred by buyers: High socializing vs. low socializing industrial buyers G Brown, UO Boya, N Humphreys, RE Widing Journal of Personal Selling & Sales Management 13 (1), 25-33, 1993 | 42 | 1993 |
| Manifest conflict, customer orientation and performance outcomes in international buyer-seller relationships C Leckie, RE Widing, GJ Whitwell Journal of Business & Industrial Marketing 32 (8), 1062-1072, 2017 | 26 | 2017 |
| The role of top management in developing a customer-oriented sales force S Chakrabarty, G Brown, RE Widing Journal of Personal Selling & Sales Management 32 (4), 437-449, 2012 | 24 | 2012 |