| Marketing management P Kotler Pearson Education India, 2009 | 86195 | 2009 |
| Marketing management 12e P Kotler, KL Keller New Jersey 143, 2006 | 31429* | 2006 |
| Conceptualizing, measuring, and managing customer-based brand equity KL Keller Journal of marketing 57 (1), 1-22, 1993 | 29984 | 1993 |
| Strategic brand management: Building, measuring, and managing brand equity KL Keller, MG Parameswaran, I Jacob Pearson Education India, 2010 | 26442 | 2010 |
| Administração de marketing KL Keller, A Cherney Bookman Editora, 2024 | 19546 | 2024 |
| Dirección de marketing P Kotler, KL Keller Pearson educación, 2006 | 15432 | 2006 |
| Marketing for hospitality and tourism P Kotler, JT Bowen, JC Makens, S Baloglu Pearson, 2017 | 8132 | 2017 |
| Marketing management, millenium edition P Kotler Prentice-Hall, Inc., 2001 | 8039 | 2001 |
| Marketing Management PKKL Keller | 7582* | 2009 |
| Consumer evaluations of brand extensions DA Aaker, KL Keller Journal of marketing 54 (1), 27-41, 1990 | 6922 | 1990 |
| Manajemen pemasaran, edisi 13 P Kotler, KL Keller Jakarta: Erlangga 14, 178-179, 2009 | 4958 | 2009 |
| Brands and branding: Research findings and future priorities KL Keller, DR Lehmann Marketing science 25 (6), 740-759, 2006 | 4396 | 2006 |
| Building customer-based brand equity: A blue print for creating strong brands KL Keller | 4071 | 2001 |
| Brand synthesis: The multidimensionality of brand knowledge KL Keller Journal of consumer research 29 (4), 595-600, 2003 | 3962 | 2003 |
| Manajemen Pemasaran edisi 13 jilid 2 P Kotler, KL Keller Erlangga, 2021 | 3241 | 2021 |
| Marketing para o século XXI P Kotler, KL Keller Pearson Prentice Hall, 2006 | 2933 | 2006 |
| A Framework for Marketing Management PKKL Keller | 2918* | |
| Manajemen pemasaran edisi ketiga belas P Kotler, KL Keller Jakarta: erlangga 64, 2009 | 2905* | 2009 |
| The effects of sequential introduction of brand extensions KL Keller, DA Aaker Journal of marketing research 29 (1), 35-50, 1992 | 2593 | 1992 |
| Building strong brands in a modern marketing communications environment KL Keller The evolution of integrated marketing communications, 65-81, 2013 | 2513 | 2013 |
