Against the green: A multi-method examination of the barriers to green consumption MR Gleim, JS Smith, D Andrews, JJ Cronin Jr Journal of retailing 89 (1), 44-61, 2013 | 1160 | 2013 |
Green marketing strategies: an examination of stakeholders and the opportunities they present JJ Cronin, JS Smith, MR Gleim, E Ramirez, JD Martinez Journal of the Academy of Marketing Science 39, 158-174, 2011 | 1021 | 2011 |
Freedom from ownership: An exploration of access-based consumption SJ Lawson, MR Gleim, R Perren, J Hwang Journal of Business Research 69 (8), 2615-2623, 2016 | 347 | 2016 |
Spanning the gap: An examination of the factors leading to the green gap M Gleim, S J. Lawson Journal of Consumer Marketing 31 (6/7), 503-514, 2014 | 263 | 2014 |
Sharers and sellers: A multi-group examination of gig economy workers' perceptions MR Gleim, CM Johnson, SJ Lawson Journal of Business Research 98, 142-152, 2019 | 159 | 2019 |
Blockchain: a game changer for marketers? MR Gleim, JL Stevens Marketing Letters 32, 123-128, 2021 | 58 | 2021 |
Using an old dog for new tricks: A regulatory focus perspective on consumer acceptance of RFID applications JS Smith, MR Gleim, SG Robinson, WJ Kettinger, SHS Park Journal of Service Research 17 (1), 85-101, 2014 | 55 | 2014 |
Decisions, decisions: variations in decision-making for access-based consumption SJ Lawson, MR Gleim, MD Hartline Journal of Marketing Theory and Practice 29 (3), 358-374, 2021 | 47 | 2021 |
The impact of the institutional environment on green consumption in India N Sreen, R Yadav, S Kumar, M Gleim Journal of Consumer Marketing 38 (1), 47-57, 2020 | 43 | 2020 |
Revealed reader preference for marketing journals CF Hofacker, MR Gleim, SJ Lawson Journal of the Academy of Marketing Science 37, 238-247, 2009 | 41 | 2009 |
High or low: The impact of brand logo location on consumers product perceptions R Dong, MR Gleim Food Quality and Preference 69, 28-35, 2018 | 37 | 2018 |
Extending the institutional environment: the impact of internal and external factors on the green behaviors of an individual MR Gleim, JS Smith, JJ Cronin Jr Journal of Strategic Marketing 27 (6), 505-520, 2019 | 35 | 2019 |
Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies MR Gleim, H McCullough, N Sreen, LG Pant Journal of Retailing and Consumer Services 70, 103124, 2023 | 32 | 2023 |
When perception isn’t reality: an examination of consumer perceptions of innovation MR Gleim, SJ Lawson, SG Robinson Marketing Management Journal 25 (1), 16-26, 2015 | 22 | 2015 |
The impact of RFID on service organizations: a service profit chain perspective JS Smith, L Lee, M Gleim Managing Service Quality: An International Journal 19 (2), 179-194, 2009 | 19 | 2009 |
Why own when you can access? Motivations for engaging in collaborative consumption JL Stevens, CM Johnson, MR Gleim Journal of Marketing Theory and Practice 31 (1), 1-17, 2023 | 13 | 2023 |
Platform marketplaces: unifying our understanding of lateral exchange markets MR Gleim, JL Stevens, CM Johnson European Journal of Marketing 57 (1), 1-28, 2023 | 8 | 2023 |
An examination of cultural influences in green environmental behaviour in India and the United States BS Gammoh, AC Koh, SC Okoroafo, M Gleim Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 8 | 2016 |
Gig worker typology and research agenda: advancing research for frontline service providers A Davidson, MR Gleim, CM Johnson, JL Stevens Journal of Service Theory and Practice 33 (5), 647-670, 2023 | 7 | 2023 |
From green to gold: Three essays on corporate social responsibility as a marketing strategy MR Gleim The Florida State University, 2011 | 7 | 2011 |