The theory of buyer behavior JA Howard John Willey & Sons 145, 1969 | 10970 | 1969 |
Why we buy what we buy: A theory of consumption values JN Sheth, BI Newman, BL Gross Journal of business research 22 (2), 159-170, 1991 | 7674 | 1991 |
Relationship marketing in consumer markets: antecedents and consequences JN Sheth, A Parvatlyar Journal of the Academy of marketing Science 23 (4), 255-271, 1995 | 3649 | 1995 |
Impact of Covid-19 on consumer behavior: Will the old habits return or die? J Sheth Journal of business research 117, 280-283, 2020 | 2469 | 2020 |
The evolution of relationship marketing JN Sheth, A Parvatiyar International business review 4 (4), 397-418, 1995 | 2210 | 1995 |
Consumer resistance to innovations: the marketing problem and its solutions S Ram, JN Sheth Journal of consumer marketing 6 (2), 5-14, 1989 | 2003 | 1989 |
A model of industrial buyer behavior JN Sheth Journal of marketing 37 (4), 50-56, 1973 | 1770 | 1973 |
Mindful consumption: A customer-centric approach to sustainability JN Sheth, NK Sethia, S Srinivas Journal of the academy of marketing science 39, 21-39, 2011 | 1684 | 2011 |
Marketing theory: evolution and evaluation JN Sheth, DM Gardner, DE Garrett John Wiley & Sons, 1991 | 1557 | 1991 |
The antecedents and consequences of customer-centric marketing JN Sheth, RS Sisodia, A Sharma Journal of the Academy of marketing Science 28, 55-66, 2000 | 1555 | 2000 |
Comportamento do cliente: indo além do comportamento do consumidor JN Sheth, B Mittal, BI Newman Atlas, 2008 | 1521 | 2008 |
Customer relationship management: Emerging practice, process, and discipline. A Parvatiyar, JN Sheth Journal of Economic & Social Research 3 (2), 2001 | 1498 | 2001 |
Impact of emerging markets on marketing: Rethinking existing perspectives and practices JN Sheth Journal of marketing 75 (4), 166-182, 2011 | 1398 | 2011 |
Consumption values and market choices: Theory and applications JN Sheth South-western Publishing co, 1991 | 1325 | 1991 |
Customer behavior: consumer behavior and beyond JN Sheth Dryden, 1999 | 1200 | 1999 |
Handbook of relationship marketing A Parvatiyar, JN Sheth Sage Publications, 1999 | 1014 | 1999 |
Firms of endearment: How world-class companies profit from passion and purpose R Sisodia, D Wolfe, JN Sheth Pearson Prentice Hall, 2003 | 900 | 2003 |
The domain and conceptual foundations of relationship marketing A Parvatiyar, JN Sheth Handbook of relationship marketing 1, 3-38, 2000 | 869 | 2000 |
Psychology of innovation resistance: The less developed concept (LDC) in diffusion research JN Sheth, WH Stellner College of Commerce and Business Administration, University of Illinois at …, 1979 | 795 | 1979 |
Supplier relationships: emerging issues and challenges JN Sheth, A Sharma Industrial Marketing Management 26 (2), 91-100, 1997 | 709 | 1997 |