Prati
Alok Pathak
Alok Pathak
Sri Balaji University, Pune
Potvrđena adresa e-pošte na sbup.org
Naslov
Citirano
Citirano
Godina
Market orientation
SF Slater, JJ Mohr, S Sengupta
Wiley international encyclopedia of marketing, 2010
8022*2010
Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques
J Mohr, R Spekman
Strategic management journal 15 (2), 135-152, 1994
59731994
Market orientation and organizational performance: is innovation a missing link?
JK Han, N Kim, RK Srivastava
Journal of marketing 62 (4), 30-45, 1998
49351998
Market-based assets and shareholder value: A framework for analysis
RK Srivastava, TA Shervani, L Fahey
Journal of marketing 62 (1), 2-18, 1998
36911998
Service quality: a measure of information systems effectiveness
LF Pitt, RT Watson, CB Kavan
MIS quarterly, 173-187, 1995
33281995
Communication strategies in marketing channels: A theoretical perspective
J Mohr, JR Nevin
Journal of marketing 54 (4), 36-51, 1990
26941990
Captivating company: dimensions of attractiveness in employer branding
P Berthon, M Ewing, LL Hah
International journal of advertising 24 (2), 151-172, 2005
25412005
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
PR Berthon, LF Pitt, K Plangger, D Shapiro
Business horizons 55 (3), 261-271, 2012
23612012
Developing a market orientation: an organizational strategy perspective
RW Ruekert
International journal of research in marketing 9 (3), 225-245, 1992
21771992
The measurement and dimensionality of brand associations
GS Low, CW Lamb
Journal of Product & Brand Management, 2000
21652000
Measuring marketing productivity: Current knowledge and future directions
RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava
Journal of marketing 68 (4), 76-89, 2004
18302004
Marketing, business processes, and shareholder value: an organizationally embedded view of marketing activities and the discipline of marketing
RK Srivastava, TA Shervani, L Fahey
Journal of marketing 63 (4_suppl1), 168-179, 1999
17961999
The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
RK Srivastava, L Fahey, HK Christensen
Journal of management 27 (6), 777-802, 2001
17932001
Marketing's interaction with other functional units: A conceptual framework and empirical evidence
RW Ruekert, OC Walker Jr
Journal of marketing 51 (1), 1-19, 1987
17291987
Organizing for effective new product development: The moderating role of product innovativeness
EM Olson, OC Walker Jr, RW Ruekert
Journal of marketing 59 (1), 48-62, 1995
16511995
Collaborative communication in interfirm relationships: moderating effects of integration and control
JJ Mohr, RJ Fisher, JR Nevin
Journal of marketing 60 (3), 103-115, 1996
16131996
Signaling unobservable product quality through a brand ally
AR Rao, L Qu, RW Ruekert
Journal of Marketing Research 36 (2), 258-268, 1999
15401999
Marketing's role in the implementation of business strategies: a critical review and conceptual framework
OC Walker Jr, RW Ruekert
Journal of marketing 51 (3), 15-33, 1987
15021987
Is it all a game? Understanding the principles of gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business horizons 58 (4), 411-420, 2015
14102015
Service quality and satisfaction–the moderating role of value
A Caruana, AH Money, PR Berthon
European Journal of marketing, 2000
13952000
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