Market-Fondements et méthodes des recherches en marketing Y Evrard, B Pras, E Roux, P Desmet, AM Dussaix, GL Lilien HAL Post-Print, 2009 | 1747 | 2009 |
Estimation of product category sales responsiveness to allocated shelf space P Desmet, V Renaudin International Journal of Research in Marketing 15 (5), 443-457, 1998 | 302 | 1998 |
Market Y Evrard, B Pras, E Roux, P Desmet HAL Post-Print, 2003 | 276 | 2003 |
Le prix: de l'analyse conceptuelle aux méthodes de fixation P Desmet, M Zollinger FeniXX, 1997 | 133 | 1997 |
Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets C Lacan, P Desmet Journal of Consumer Marketing 34 (6), 472-479, 2017 | 110 | 2017 |
Ask and ye shall receive: The effect of the appeals scale on consumers’ donation behavior P Desmet, FM Feinberg Journal of Economic Psychology 24 (3), 349-376, 2003 | 108 | 2003 |
Promotion des ventes P Desmet, JP Bernadet Décisions Marketing 5 (2), 79-84, 1995 | 105* | 1995 |
Differential effects of price‐beating versus price‐matching guarantee on retailers' price image P Desmet, E Le Nagard Journal of Product & Brand Management 14 (6), 393-399, 2005 | 56 | 2005 |
Marketing direct: concepts et méthodes P Desmet Nathan, 1995 | 52 | 1995 |
A study of the potential effects of the conversion to euro P Desmet Journal of Product & Brand Management 11 (3), 134-146, 2002 | 40 | 2002 |
Valeur et sincérité perçues d'une promotion multi-mécanismes P De Pechpeyrou, B Parguel, A Mimouni, P Desmet Recherche et Applications en Marketing (French Edition) 21 (4), 25-39, 2006 | 34 | 2006 |
How retailer money-back guarantees influence consumer preferences for retailer versus national brands P Desmet Journal of business research 67 (9), 1971-1978, 2014 | 33 | 2014 |
Politiques de prix sur Internet P Desmet HAL Post-Print, 2000 | 30 | 2000 |
Asking for less to obtain more P Desmet Journal of Interactive Marketing 13 (3), 55-65, 1999 | 27 | 1999 |
Format effects in volume discounts to consumers B Parguel, P De Pechpeyrou, O Sabri‐Zaaraoui, P Desmet Journal of Product & Brand Management 16 (5), 348-357, 2007 | 21 | 2007 |
Motivations for participation and e-WOM among supporters of crowdfunding campaigns C Lacan, P Desmet Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015, 315-321, 2017 | 20 | 2017 |
Are emotions consequences of affective expectations? A commentary essay P Desmet Journal of Business Research 63 (8), 903-904, 2010 | 20 | 2010 |
Buying behavior study with basket analysis: pre-clustering with a Kohonen map P Desmet European Journal of Economic and Social Systems 15 (2), 17-30, 2001 | 20 | 2001 |
Convincing consumers to share personal data: double-edged effect of offering money V Weydert, P Desmet, C Lancelot-Miltgen Journal of Consumer Marketing 37 (1), 1-9, 2020 | 19 | 2020 |
L’Euro: conversion de prix ou remise en cause des stratégies marketing? P Desmet, M Zollinger Décisions Marketing, 7-16, 1998 | 19 | 1998 |