The role of big data and predictive analytics in retailing ET Bradlow, M Gangwar, P Kopalle, S Voleti Journal of retailing 93 (1), 79-95, 2017 | 652 | 2017 |
When celebrities count: Power distance beliefs and celebrity endorsements KP Winterich, M Gangwar, R Grewal Journal of Marketing 82 (3), 70-86, 2018 | 197 | 2018 |
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities PK Kopalle, M Gangwar, A Kaplan, D Ramachandran, W Reinartz, ... International Journal of Research in Marketing 39 (2), 522-540, 2022 | 195 | 2022 |
Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research A Timoumi, M Gangwar, MK Mantrala Journal of Retailing 98 (1), 133-151, 2022 | 111 | 2022 |
Safety incentives PM Goodrum, M Gangwar Professional Safety 49 (7), 24-34, 2004 | 59 | 2004 |
The effect of time on safety incentive programs in the US construction industry M Gangwar, PM Goodrum Construction Management and Economics 23 (8), 851-859, 2005 | 54 | 2005 |
Polygamous store loyalties: an empirical investigation Q Zhang, M Gangwar, PB Seetharaman Journal of Retailing 93 (4), 477-492, 2017 | 45* | 2017 |
Consumer stockpiling and competitive promotional strategies M Gangwar, N Kumar, RC Rao Marketing Science 33 (1), 94-113, 2014 | 43 | 2014 |
The relationship between changes in equipment technology and wages in the US construction industry PM Goodrum, M Gangwar Construction Management and Economics 22 (3), 291-301, 2004 | 31 | 2004 |
Pricing for SaaS: When Does Free Allowance Matter? On the Optimality of Non-Linear Three- and Two-Part Tariff Plans HK Bhargava, M Gangwar Operations Research 66 (6), 1517-1532, 2018 | 18* | 2018 |
Why the dynamics of competition matter for category profitability S Voleti, M Gangwar, PK Kopalle Journal of Marketing 81 (1), 1-16, 2017 | 17 | 2017 |
Dynamic pricing: Definition, implications for managers, and future research directions PK Kopalle, K Pauwels, LY Akella, M Gangwar Journal of Retailing 99 (4), 580-593, 2023 | 15 | 2023 |
" Pay as you go" or" all you can eat"? Pricing methods for computing and information services HK Bhargava, M Gangwar 2016 49th Hawaii international conference on system sciences (HICSS), 5239-5248, 2016 | 14 | 2016 |
Pricing under dynamic competition when loyal consumers stockpile M Gangwar, N Kumar, RC Rao Marketing Science 40 (3), 569-588, 2021 | 9 | 2021 |
The effectiveness of safety incentives in construction P Goodrum, M Gangwar ASSE Journal of Professional Safety, 24-34, 2004 | 8 | 2004 |
Pricing On‐Demand Services: Alternative ways of combining usage (per-unit) and access (monthly) fees M Gangwar, HK Bhargava Production and Operations Management 32 (1), 11-27, 2023 | 7* | 2023 |
Pricing strategies M Gangwar, VR Rao The Routledge Companion to Strategic Marketing, 309-324, 2020 | 2 | 2020 |
Mobile telephony pricing in emerging markets HK Bhargava, M Gangwar | 2 | 2013 |
Optimal pricing strategies under consumer stockpiling and store loyalty M Gangwar The University of Texas at Dallas, 2009 | 2 | 2009 |
Understanding the Canvas of Artificial Intelligence (AI) in Healthcare in India S Jaiswal, A Sarkar, DVR Seshadri, N Syam, M Gangwar Available at SSRN 4797362, 2023 | 1 | 2023 |