Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers M Demiray, S Burnaz Journal of Business Research 96, 115-124, 2019 | 120 | 2019 |
POSITIONING OF CROWDFUNDING PLATFORMS: TURKEY AS AN EMERGING MARKET CASE M Demiray, S Burnaz Journal of Management Marketing and Logistics 6 (2), 84-94, 2019 | 16 | 2019 |
The Crowdfunding Market, Models, Platforms, and Projects M Demiray, S Burnaz, Y Aslanbay Crowdfunding for Sustainable Entrepreneurship and Innovation, 90-126, 2017 | 10 | 2017 |
The Crowdfunding Communities and the Value of Identification for Sustainability of Co-Creation M Demiray, Y Aslanbay Crowdfunding for Sustainable Entrepreneurship and Innovation, 155-174, 2017 | 8 | 2017 |
EFFECTS OF INSTITUTIONS ON ENTREPRENEURS'TRUST AND ENGAGEMENT IN CROWDFUNDING M Demiray, S Burnaz, D Li Journal of Electronic Commerce Research 22 (2), 95-109, 2021 | 7 | 2021 |
Çevrimiçi Marka Topluluklarının Kulaktan Kulağa İletişim Ve Yeni Ürün Satın Alma Niyetinin Oluşmasındaki Rolü M Demiray Fen Bilimleri Enstitüsü, 2013 | 4 | 2013 |
Crowdfunding Community Engagement: Drivers And Outcomes M Demiray Institute of Social Sciences, 2019 | 2 | 2019 |
The Impact of Company Facebook Page on Wom Communication of New Product M Demiray, S Burnaz Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 1 | 2016 |
Effects of Personal Issues on the Consumers’ Product Failure Evaluations M Demiray, M Okan, S Karadayi Journal of Euromarketing 23, 19-28, 2014 | 1 | 2014 |
Session 3.8. Advertising in the Age of Social Media N Michaelidou, H Herjanto, S Gaur, SF Yap, M Demiray, S Burnaz Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | | 2015 |
The Role of Peer Influence on Brand Community Commitment: A SEM Model for Brand Communities in a Social Networking Site M Demiray, S Burnaz AMA Summer Educators' Conference Proceedings 25, pF-35, 2014 | | 2014 |
THE ROLE OF PEER INFLUENCE ON BRAND COMMUNITY COMMITMENT M Demiray, S Burnaz | | |
ONLINE CONSUMER REVIEWS: HOW ARE THEY CREDIBLE? LÖBD KURTCAN, M DEMIRAY, Ş BURNAZ BİLDİRİ KİTABI, 28, 0 | | |
Compilation of References About the Contributors Index T Greco, M Demiray, Y Aslanbay, R Kleverlaan, I Chiara Candelise, ... | | |