Artikel dengan mandat akses publik - Marijke De VeirmanPelajari lebih lanjut
Tidak tersedia di mana pun: 2
The value of influencer marketing for business: A bibliometric analysis and managerial implications
G Ye, L Hudders, S De Jans, M De Veirman
Journal of advertising 50 (2), 160-178, 2021
Mandat: Research Foundation (Flanders), National Natural Science Foundation of China
# Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
S De Jans, D Van de Sompel, M De Veirman, L Hudders
Computers in Human Behavior 109, 106342, 2020
Mandat: Research Foundation (Flanders)
Tersedia di suatu tempat: 2
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
M De Veirman, L Hudders
International journal of advertising 39 (1), 94-130, 2020
Mandat: Research Foundation (Flanders)
What is influencer marketing and how does it target children? A review and direction for future research
M De Veirman, L Hudders, MR Nelson
Frontiers in psychology 10, 498106, 2019
Mandat: Research Foundation (Flanders)
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