| Consumers’ responses to negative word-of-mouth communication: An attribution theory perspective RN Laczniak, TE DeCarlo, SN Ramaswami Journal of consumer Psychology 11 (1), 57-73, 2001 | 954 | 2001 |
| From nutrients to nurturance: A conceptual introduction to food well-being LG Block, SA Grier, TL Childers, B Davis, JEJ Ebert, S Kumanyika, ... Journal of Public Policy & Marketing 30 (1), 5-13, 2011 | 639 | 2011 |
| Advertising's immediate and delayed influence on brand attitudes: Considerations across message-involvement levels DD Muehling, RN Laczniak Journal of advertising 17 (4), 23-34, 1988 | 379 | 1988 |
| Manipulating message involvement in advertising research RN Laczniak, DD Muehling, S Grossbart Journal of advertising 18 (2), 28-38, 1989 | 286 | 1989 |
| The relationship between experimental manipulations and tests of theory in an advertising message involvement context RN Laczniak, DD Muehling Journal of Advertising 22 (3), 59-74, 1993 | 201 | 1993 |
| Family communication patterns and marketplace motivations, attitudes, and behaviors of children and mothers L Carlson, A Walsh, RN Laczniak, S Grossbart Journal of Consumer Affairs 28 (1), 25-53, 1994 | 179 | 1994 |
| Defining, operationalizing, and using involvement in advertising research: A review DD Muehling, RN Laczniak, JC Andrews Journal of Current Issues & Research in Advertising 15 (1), 21-57, 1993 | 176 | 1993 |
| The moderating effects of ad message involvement: A reassessment DD Muehling, RN Laczniak, JJ Stoltman Journal of Advertising 20 (2), 29-38, 1991 | 172 | 1991 |
| Influence of involvement, commitment and familiarity on brand beliefs and attitudes of viewers exposed to alternative ad claim strategies JD Gill, S Grossbart, RN Laczniak Journal of Advertising 17 (2), 33-43, 1988 | 157 | 1988 |
| Toward a better understanding of the role of advertising message involvement in ad processing RN Laczniak, DD Muehling Psychology & Marketing 10 (4), 301-319, 1993 | 152 | 1993 |
| Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities TE DeCarlo, RN Laczniak, CM Motley, S Ramaswami Journal of Marketing Theory and Practice 15 (1), 41-51, 2007 | 149 | 2007 |
| The effects of gender on processing advertising and product trial information DAS Kempf, RN Laczniak, RE Smith Marketing Letters 17, 5-16, 2006 | 129 | 2006 |
| Does environmental advertising reflect integrated marketing communications?: An empirical investigation L Carlson, SJ Grove, RN Laczniak, N Kangun Journal of Business Research 37 (3), 225-232, 1996 | 120 | 1996 |
| Advertising message involvement: The role of enduring and situational factors RN Laczniak, DAS Kempf, DD Muehling Journal of Current Issues & Research in Advertising 21 (1), 51-61, 1999 | 104 | 1999 |
| Mothers' preferences for regulating children's television AD Walsh, RN Laczniak, L Carlson Journal of Advertising 27 (3), 23-36, 1998 | 102 | 1998 |
| External organizational commitment JC McElroy, PC Morrow, RN Laczniak Human Resource Management Review 11 (3), 237-256, 2001 | 96 | 2001 |
| Socializing children about television: An intergenerational study L Carlson, RN Laczniak, A Walsh Journal of the Academy of Marketing Science 29, 276-288, 2001 | 91 | 2001 |
| Advertising's influence on subsequent product trial processing DAS Kempf, RN Laczniak Journal of Advertising 30 (3), 27-38, 2001 | 83 | 2001 |
| Gender differences in information processing confidence in an advertising context: A preliminary study. DAS Kempf, KM Palan, RN Laczniak Advances in consumer research 24 (1), 1997 | 81 | 1997 |
| Understanding children's knowledge and beliefs about advertising: A global issue that spans generations L Mallalieu, KM Palan, RN Laczniak Journal of Current Issues & Research in Advertising 27 (1), 53-64, 2005 | 77 | 2005 |