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| Building strong brands DA Aaker Simon and schuster, 2011 | 19438 | 2011 |
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| Measuring brand equity across products and markets. DA Aaker California management review 38 (3), 1996 | 8912 | 1996 |
| Marketing research DA Aaker, V Kumar, GS Day John Wiley & Sons, 2008 | 7788 | 2008 |
| Consumer evaluations of brand extensions DA Aaker, KL Keller Journal of marketing 54 (1), 27-41, 1990 | 6915 | 1990 |
| Strategic market management DA Aaker, C Moorman John Wiley & Sons, 2023 | 5845 | 2023 |
| Brand leadership DA Aaker, E Joachimsthaler Simon and Schuster, 2012 | 5494 | 2012 |
| Advertising management R Batra, JG Myers, DA Aaker Pearson, 2006 | 3107 | 2006 |
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| The value of brand equity DA Aaker Journal of business strategy 13 (4), 27-32, 1992 | 2171 | 1992 |
| Marcas: brand equity: gerenciando o valor da marca DA Aaker Gulf Professional Publishing, 1998 | 2165 | 1998 |
| Pesquisa de marketing DA Aaker, V Kumar, GS Day Atlas, 1999 | 1998 | 1999 |
| The financial information content of perceived quality DA Aaker, R Jacobson Journal of marketing research 31 (2), 191-201, 1994 | 1617 | 1994 |
| Managing assets and skills: The key to a sustainable competitive advantage DA Aaker California management review 31 (2), 91-106, 1989 | 1603 | 1989 |
| Leveraging the corporate brand DA Aaker California management review 46 (3), 6-18, 2004 | 1479 | 2004 |
| Brand portfolio strategy DA Aaker Strategic direction 22 (10), 2006 | 1367 | 2006 |
| Brand equity & advertising: advertising's role in building strong brands DA Aaker, AL Biel, A Biel Psychology Press, 2013 | 1363 | 2013 |
| The brand relationship spectrum: The key to the brand architecture challenge DA Aaker, E Joachimsthaler California management review 42 (4), 8-23, 2000 | 1300 | 2000 |
| Administração Estratégica de Mercado 9ed DA Aaker Bookman Editora, 2009 | 1297 | 2009 |
