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Giuseppe Musarra
Giuseppe Musarra
Associate Professor of Marketing, University of Leeds
Geverifieerd e-mailadres voor leeds.ac.uk
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The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
G Musarra, MJ Robson, CS Katsikeas
Industrial Marketing Management 55, 10-21, 2016
712016
Pathways to civic engagement with big social issues: An integrated approach
D Skarmeas, CN Leonidou, C Saridakis, G Musarra
Journal of business ethics 164, 261-285, 2020
342020
Outside-in marketing: Renaissance and future
G Musarra, NA Morgan
Industrial Marketing Management 89, 98-101, 2020
242020
Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts
G Musarra, KT Bowen, MJ Robson, S Spyropoulou
Industrial Marketing Management 93, 76-89, 2021
172021
Emotions, culture intelligence, and mutual trust in technology business relationships
G Musarra, V Kadile, G Zaefarian, P Oghazi, Z Najafi-Tavani
Technological Forecasting and Social Change 181, 121770, 2022
162022
How and when Narcissism and faith in humanity drive sustainable consumption
KT Bowen, G Musarra, YC Ou
Psychology & Marketing 39 (9), 1706-1724, 2022
152022
Machiavellianism in alliance partnerships
G Musarra, MJ Robson, CS Katsikeas
Journal of Marketing 87 (2), 168-189, 2023
102023
How need for closure and deal proneness shape consumers’ freemium versus premium price choices
A Biraglia, KT Bowen, MHEE Gerrath, G Musarra
Journal of Business Research 143, 157-170, 2022
102022
Contract length and buyer satisfaction with the supplier in B2B partnerships: Evidence from an experiment
S Mukherjee, G Musarra, S Banerjee
Industrial Marketing Management 112, 40-50, 2023
62023
FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION
KT Bowen, C Papadopoulou, G Musarra
Global Marketing Conference, 72-77, 2023
2023
This is an Open Access document downloaded from ORCA, Cardiff University's institutional repository: https://orca. cardiff. ac. uk/id/eprint/137769/This is the author’s version …
G Musarra, KT Bowen, MJO Robson
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