| Dirección de marketing P Kotler Pearson Education, 2001 | 15382* | 2001 |
| Marketing: an introduction GM Armstrong, P Kotler, M Harker, R Brennan Pearson UK, 2018 | 3537* | 2018 |
| Marketing: an introduction GA ARMSTRONG, MO OPRESNIK, P KOTLER Pearson education, 2009 | 3537 | 2009 |
| Management (Edisi 11) SP Robbins, M Coulter Upper Saddle River, New Jersey: Pearson Education, Inc, 2012 | 3372* | 2012 |
| Principles of marketing K Philip, G Armstrong, MO Opresnik Pearson Education, 2018 | 1427 | 2018 |
| Principles of marketing 15th global edition P Kotler, G Armstrong Pearson, 2013 | 1120* | 2013 |
| Marketing: analiza, planowanie, wdrażanie i kontrola P Kotler Gebethner i Ska, 1994 | 1044 | 1994 |
| Principles of Marketing sixteenth edition P Kotler, G Armstrong pearson, 2016 | 622* | 2016 |
| Principles of Marketing. Edisi 15 Global Edition P Kotler, G Amstrong Pearson, 2018 | 605 | 2018 |
| Marketing an Introducing Prentice Hall K Armstrong, P Kotler England: Pearson Education, Inc, 2015 | 573 | 2015 |
| Metaverse–the new marketing universe S Hollensen, P Kotler, MO Opresnik Journal of Business Strategy 44 (3), 119-125, 2022 | 468 | 2022 |
| Allgemeine Betriebswirtschaftslehre MO Opresnik, C Rennhak Springer Berlin Heidelberg, 2015 | 349* | 2015 |
| Principles of marketing. 12. painos P Kotler, G Armstrong New Jersey, Person Education Inc, 2008 | 302* | 2008 |
| Marketing an Introducing Prentice Hall P Kotler, G Armstrong England: Pearson Education Inc, 2015 | 299 | 2015 |
| Marketing-Management: Konzepte-Instrumente-Unternehmensfallstudien P Kotler, KL Keller, MO Opresnik Pearson Deutschland GmbH, 2017 | 165 | 2017 |
| Kotler & Armstrong, Principles of Marketing| Pearson P Kotler Pearson, 2018 | 159 | 2018 |
| Principles of Marketing. Global Edition. England A Kotler, G Armstrong Pearson Education Limited, 2016 | 140 | 2016 |
| Principles of marketing (16Th Editi) P Kotler, G Armstrong Essex Pearson Education, 2016 | 139 | 2016 |
| Principles of marketing. Harlow P Kotler, G Armstrong, LC Harris, N Piercy Kotler, P., Bowen, JT, & Makens, J.(2014). Marketing for hospitality and …, 2014 | 132 | 2014 |
| Principles of Marketing (-Global Edition) K Philip, A Gary, OO Marc Pearson Education, 2018 | 127 | 2018 |
Svend HollensenUniversity of Southern DenmarkGeverifieerd e-mailadres voor sam.sdu.dk