| Sustainable markets: Motivating factors, barriers, and remedies for mobilization of slow fashion Z Ozdamar Ertekin, D Atik Journal of Macromarketing 35 (1), 53-69, 2015 | 495 | 2015 |
| Fashion creation and diffusion: The institution of marketing D Atik, AF Fırat Journal of Marketing Management 29 (7-8), 836-860, 2013 | 124 | 2013 |
| Redefining the bottom of the pyramid from a marketing perspective D Yurdakul, D Atik, N Dholakia Marketing Theory 17 (3), 289-303, 2017 | 89 | 2017 |
| Children's perception of food and healthy eating: dynamics behind their food preferences D Atik, Z Ozdamar Ertekin International Journal of Consumer Studies 37 (1), 59-65, 2013 | 85 | 2013 |
| The logic of sustainability: Institutional transformation towards a new culture of fashion Z Ozdamar Ertekin, D Atik, JB Murray Journal of Marketing Management 36 (15-16), 1447-1480, 2020 | 53 | 2020 |
| Institutional constituents of change for a sustainable fashion system ZO Ertekin, D Atik Journal of Macromarketing 40 (3), 362-379, 2020 | 46 | 2020 |
| İdeal beden imgesini oluşturan sosyal ve kurumsal faktörler ve bu idealin bireyler üzerindeki etkileri D Atik, T Örten Hacettepe Üniversitesi Edebiyat Fakültesi Dergisi 25 (1), 2008 | 43 | 2008 |
| Motivations behind acquiring tattoos and feelings of regret: Highlights from an Eastern Mediterranean context D Atik Journal of Consumer Behaviour 13 (3), 212-223, 2014 | 35 | 2014 |
| Word-of-mouth communication in marketing: An exploratory study of motivations behind opinion leadership and opinion seeking D Ati̇k, Z Ertekin ODTÜ Gelişme Dergisi, 2012 | 34 | 2012 |
| The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed? N Dholakia, A Ozgun, D Atik European Journal of Marketing 55 (3), 868-893, 2021 | 32 | 2021 |
| Marketization and foucault A Özgün, N Dholakia, D Atik Global Business Review 18 (3_suppl), S191-S202, 2017 | 32 | 2017 |
| Coping with poverty through internalization and resistance: the role of religion D Yurdakul, D Atik Journal of Macromarketing 36 (3), 321-336, 2016 | 32 | 2016 |
| The restless desire for the new versus sustainability: the pressing need for social marketing in fashion industry D Atik, Z Ozdamar Ertekin Journal of social marketing 13 (1), 1-19, 2023 | 26 | 2023 |
| Markets, globalization, development: charting the intersections of three multipolar concepts N Dholakia, D Atik Markets, Globalization & Development Review 1 (1), 2016 | 18 | 2016 |
| Conspicuous consumption of the neglected majority: low-income consumers in a non-western culture D Atik, DY Sahin African Journal of Business Management 5 (13), 5330, 2011 | 18 | 2011 |
| Celebrity influences on young consumers: Guiding the way to the ideal self D Yurdakul-Şahin, D Atik Izmir review of social sciences 1 (1), 65-82, 2013 | 17 | 2013 |
| Fashion, consumer markets, and democratization D Atik, L Cavusoglu, Z Ozdamar Ertekin, AF Fırat Journal of consumer behaviour 21 (5), 1135-1148, 2022 | 14 | 2022 |
| My Iranian Road Trip – Comments and Reflections on Videographic Interpretations of Iran’s Political Economy and Marketing System CJ Shultz, M Peterson, D Zwick, D Atik Journal of Macromarketing 34 (1), 87-94, 2014 | 13 | 2014 |
| Accumulating capital through social media: the transformative power of underrepresented fashion consumers L Cavusoglu, D Atik Journal of Consumer Marketing 38 (5), 514-524, 2021 | 12 | 2021 |
| Sanal topluluklarda marka kaçınması davranışı MD Kaplan, D Atik, N Gürkaynak İktisat İşletme ve Finans 26 (300), 93-120, 2011 | 12 | 2011 |
