| Strategic brand management: Building, measuring, and managing brand equity KL Keller, MG Parameswaran, I Jacob Pearson Education India, 2010 | 25718 | 2010 |
| Building Brand Value: Five steps to building powerful brands MG Parameswaran Tata McGraw-Hill Education, 2006 | 38 | 2006 |
| FCB Ulka Brand Building Advertising: Concepts and Cases MG Parameswaran Tata McGraw-Hill Education, 2001 | 32 | 2001 |
| For God's Sake - An Adman on the Business of Religion A Parameswaran | 10 | 2014 |
| Nawabs Nudes Noodles - India Through 50 Years of Advertising A Parameswaran | 9 | 2016 |
| Ride the Change: A Perspective on the Changing Indian Consumer, Market, and Marketing MG Parameswaran Tata McGraw-Hill Education, 2009 | 3 | 2009 |
| SPONGE - Leadership Lessons I Learnt From My Clients A Parameswaran | 2* | 2018 |
| Building powerful brands using consumer research MG Parameswaran McGraw-Hill Publishing, Delhi, 2005 | 2 | 2005 |
| All The World's A Stage: A Personal Branding Story A Parameswaran Westland, 2022 | | 2022 |
| Advertising Effectiveness: Examining the Role of Latent Themes on Advertising Success. P Satyavageeswaran, MG Parameswaran, S Samu Advances in Consumer Research 44, 2016 | | 2016 |
| India 2061 MG Parameswaran, K Medh | | 2011 |
| Draft FCB Ulka Brand Building Advertising - Concepts & Cases Book II MG Parameswaran, K Medh | | 2011 |
| Portrayal of Women in Indian English Print Advertising-a Longitudinal Study of Advertising in Femina Magazine Over the Last 50 Years MG Parameswaran, RK Srivastava ACR Asia-Pacific Advances, 2011 | | 2011 |
| The Not-So-Desperate Housewives of India AMG Parameswaran ACR Asia-Pacific Advances, 2009 | | 2009 |