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Lorena Ronda
Lorena Ronda
Profesora de Marketing en Universidad de Deusto
Geverifieerd e-mailadres voor deusto.es
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Geciteerd door
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Jaar
Are they willing to work for you? An employee-centric view to employer brand attractiveness
L Ronda, C Valor, C Abril
Journal of Product & Brand Management, 2018
1052018
Family-friendly practices, high-performance work practices and work–family balance: How do job satisfaction and working hours affect this relationship?
L Ronda, A Ollo-López, S Goñi-Legaz
Management Research: The Journal of the Iberoamerican Academy of Management …, 2016
742016
Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing
C Valor, L Ronda, C Abril
Sustainable Production and Consumption 30, 77-88, 2022
432022
How small traditional businesses can become attractive employers: A means-end analysis
L Ronda, C Valor, C Abril
Journal of Small Business Management 58 (2), 362-389, 2020
282020
Employer Femvertising: Women Empowerment in Employer Brand Messages
L Ronda, G Azanza
International Journal of Communication 15, 514–544, 2021
27*2021
Job choice decisions: Understanding the role of nonnegotiable attributes and trade-offs in effective segmentation
L Ronda, C Abril, C Valor
Management Decision 59 (6), 1546-1561, 2021
232021
Does office aesthetics drive job choice? Boosting employee experience and well-being perception through workplace design
L Ronda, E De Gràcia
Employee Relations: The International Journal 44 (5), 1077-1091, 2022
172022
Overcoming barriers for sustainable fashion: bridging attitude-behaviour gap in retail
L Ronda
International journal of retail & distribution management 52 (1), 44-61, 2024
82024
Are they willing to work for you
L Ronda, C Valor, C Abril
An employee, 2018
72018
Conciliación: Atracción y retención de talento
L Ronda
Conciliación y Corresponsabilidad Laboral y Familiar, 209-227, 2019
4*2019
Gender differences in attitudes toward assisted reproduction in the Spanish population: The weight of religiosity and conservatism
M Aurrekoetxea-Casaus, L Ronda, L Govillard
Frontiers in Political Science 4, 1027997, 2022
22022
The nexus of fertility and politics: exploring the influence of social tolerance, religiosity, and political conservatism on the acceptance of assisted reproduction in Spain
M Aurrekoetxea-Casaus, L Ronda
Human Reproduction 39 (9), 2043-2052, 2024
2024
Women, Antifeminism, and Platforms: The Discourses of Misogyny| Resistance to Profem Employer Messages in Talent Attraction: The Case of Employer Femvertising Campaigns on LinkedIn
G Azanza, L Ronda, B Sanz
International Journal of Communication 18, 24, 2024
2024
Creating student value in higher education through customer-centric integrated marketing communication
J Gordon-Isasi, L Ronda
Journal of Marketing for Higher Education, 1-24, 2024
2024
Sustainable Production and Consumption
C Valor, L Ronda, C Abril
2021
Desarrollo de la identidad organizacional: el papel del liderazgo auténtico a través de la comunicación
G Azanza, L Ronda
Comunicar identidad (es), 207-222, 2020
2020
Employer brand choice: a hierarchical value model and utility structure
LR González
Universidad Pontificia Comillas, 2019
2019
How do employees choose employers?-Building the consideration and non-consideration set of employer brands
L Ronda, C Valor, C Abril
Universidad Pontificia Comillas, 2018
2018
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Artikelen 1–18