| Building brand community JH McAlexander, JW Schouten, HF Koenig Journal of marketing 66 (1), 38-54, 2002 | 4937 | 2002 |
| Subcultures of consumption: An ethnography of the new bikers JW Schouten, JH McAlexander Journal of consumer research 22 (1), 43-61, 1995 | 3873 | 1995 |
| Service quality measurement. JH McAlexander, DO Kaldenberg, HF Koenig Journal of health care marketing 14 (3), 1994 | 772 | 1994 |
| Transcendent customer experience and brand community JW Schouten, JH McAlexander, HF Koenig Journal of the academy of marketing science 35, 357-368, 2007 | 709 | 2007 |
| Loyalty: The influences of satisfaction and brand community integration JH McAlexander, SK Kim, SD Roberts Journal of marketing Theory and Practice 11 (4), 1-11, 2003 | 589 | 2003 |
| The marketization of religion: Field, capital, and consumer identity JH McAlexander, BL Dufault, DM Martin, JW Schouten Journal of Consumer Research 41 (3), 858-875, 2014 | 299 | 2014 |
| Brandfests: Servicescapes for the cultivation of brand equity JH McAlexander, JW Schouten Servicescapes: The concept of place in contemporary markets 377, 377-402, 1998 | 273 | 1998 |
| Claiming the throttle: multiple femininities in a hyper‐masculine subculture DM Martin, JW Schouten, JH McAlexander Consumption, Markets and Culture 9 (3), 171-205, 2006 | 232 | 2006 |
| University experiences, the student-college relationship, and alumni support JH McAlexander, HF Koenig Journal of Marketing for Higher Education 10 (3), 21-44, 2001 | 169 | 2001 |
| Building a university brand community: The long-term impact of shared experiences JH McAlexander, HF Koenig, JW Schouten Journal of Marketing for Higher Education 14 (2), 61-79, 2005 | 162 | 2005 |
| Building relationships of brand community in higher education: A strategic framework for university advancement JH McAlexander, HF Koenig, JW Schouten International Journal of Educational Advancement 6, 107-118, 2006 | 152 | 2006 |
| Divorce, the Disposition of the Relationship, and Everything. JH McAlexander Advances in consumer research 18 (1), 1991 | 152 | 1991 |
| Consumer behavior and divorce J McAlexander Research in Consumer Behavior 6, 1993 | 115 | 1993 |
| Building brand community on the Harley-Davidson posse ride S Fournier, J McAlexander, J Schouten, S Sensiper Harvard Business School Pub., 2000 | 94 | 2000 |
| The evolution of a subculture of consumption JW Schouten, DM Martin, JH McAlexander Consumer tribes, 82-90, 2012 | 83 | 2012 |
| Hairstyle changes as transition markers JH McAlexander, J Schouten Paper, 1989 | 81 | 1989 |
| Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance. JH McAlexander, BW Becker, DO Kaldenberg Journal of Health Care Marketing 13 (1), 1993 | 62 | 1993 |
| Contextual influences: Building brand community in large and small colleges JH McAlexander, HF Koenig Journal of Marketing for Higher Education 20 (1), 69-84, 2010 | 61 | 2010 |
| Market impact of a consumption subculture: the Harley-Davidson mystique J Schouten, JH McAlexander Provo, UT: Association for Consumer Research, 1993 | 55 | 1993 |
| Building communities of philanthropy in higher education: Contextual influences JH McAlexander, H F. Koenig International Journal of Nonprofit and Voluntary Sector Marketing 17 (2 …, 2012 | 50 | 2012 |
John SchoutenCanada Research Chair in Social Enterprise, Memorial University of NewfoundlandGeverifieerd e-mailadres voor mun.ca