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Barbara L. Gross
Barbara L. Gross
Geverifieerd e-mailadres voor csun.edu
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Why we buy what we buy: A theory of consumption values
JN Sheth, BI Newman, BL Gross
Journal of Business Research 22 (2), 159-170, 1991
76581991
Consumption values and market choices: Theory and applications
JN Sheth, BI Newman, BL Gross
Cincinnati, OH: South Western Publishing, 1991
19431991
My instructor made me do it: Task characteristics of procrastination
DS Ackerman, BL Gross
Journal of Marketing education 27 (1), 5-13, 2005
5212005
What consumers know and what they do: An investigation of consumer knowledge, awareness, and use of privacy protection strategies
CJ Dommeyer, BL Gross
Journal of Interactive Marketing 17 (2), 34-51, 2003
2882003
Time-oriented advertising: A content analysis of United States magazine advertising, 1890–1988
BL Gross, JN Sheth
Journal of Marketing 53 (4), 76-83, 1989
2111989
Time scarcity: Interdisciplinary perspectives and implications for consumer behavior
BL Gross
Research in Consumer Behavior 2 (2), 1-54, 1987
1481987
Instructor, student, and employer perceptions on preparing marketing students for changing business landscapes
DS Ackerman, BL Gross, L Perner
Journal of Marketing Education 25 (1), 46-56, 2003
1422003
I Can Start That JME Manuscript Next Week, Can't I? The Task Characteristics Behind Why Faculty Procrastinate
DS Ackerman, BL Gross
Journal of Marketing education 29 (2), 97-110, 2007
1172007
Instructor feedback: How much do students really want?
DS Ackerman, BL Gross
Journal of Marketing Education 32 (2), 172-181, 2010
1132010
Is time pressure all bad? Measuring the relationship between free time availability and student performance and perceptions
DS Ackerman, BL Gross
Marketing Education Review 13 (2), 21-32, 2003
1032003
Peer observation reports and student evaluations of teaching: Who are the experts?
D Ackerman, BL Gross, F Vigneron
Alberta Journal of Educational Research 55 (1), 2009
852009
So many choices, so little time: Measuring the effects of free choice and enjoyment on perception of free time, time pressure and time deprivation
DS Ackerman, BL Gross
Advances in Consumer Research 30, 290-294, 2003
732003
Parallel development of marketing and consumer behavior: A historical perspective
JN Sheth, BL Gross
Historical Perspectives in Marketing, 9-33, 1988
661988
How many choices are good? Measurement of the effects of course choice on perceptions of a marketing option
DS Ackerman, BL Gross
Journal of Marketing Education 28 (1), 69-80, 2006
642006
An exploratory investigation of college students' views of marketing internships
CJ Dommeyer, BL Gross, DS Ackerman
Journal of Education for Business 91 (8), 412-418, 2016
352016
Synchronous online discussion board as a primary mode of delivering marketing education: Responding to the covid-19 pandemic and beyond
DS Ackerman, BL Gross
Marketing Education Review 31 (4), 284-293, 2021
292021
Consumer responses to time pressure: A qualitative study with homeowners in foreclosure
BL Gross
Advances in Consumer Research, 1994
251994
You gave me a B-?! Self-efficacy, implicit theories, and student reactions to grades
DS Ackerman, BL Gross
Journal of Marketing Education 42 (2), 149-156, 2020
242020
The effects of source, revision possibility, and amount of feedback on marketing students’ impressions of feedback on an assignment
DS Ackerman, CJ Dommeyer, BL Gross
Journal of Marketing Education 39 (1), 17-29, 2017
232017
Having many choice options seems like a great idea, but...: Student perceptions about the level of choice for a project topic in a marketing course
DS Ackerman, BL Gross, K Sawhney Celly
Journal of Marketing Education 36 (3), 221-232, 2014
232014
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