Cognitive and affective determinants of fan satisfaction with sporting event attendance R Madrigal Journal of leisure research 27 (3), 205-227, 1995 | 962 | 1995 |
Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship R Madrigal Psychology & marketing 18 (2), 145-165, 2001 | 913 | 2001 |
Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty. DF Mahony, R Madrigal, D Howard Sport marketing quarterly 9 (1), 2000 | 893 | 2000 |
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products R Madrigal Journal of advertising 29 (4), 13-24, 2000 | 746 | 2000 |
Residents' perceptions and the role of government R Madrigal Annals of tourism research 22 (1), 86-102, 1995 | 663 | 1995 |
Predicting vacation activity preferences on the basis of value-system segmentation R Madrigal, LR Kahle Journal of Travel research 32 (3), 22-28, 1994 | 563 | 1994 |
A tale of tourism in two cities R Madrigal Annals of tourism research 20 (2), 336-353, 1993 | 528 | 1993 |
Personal values, traveler personality type, and leisure travel style R Madrigal Journal of Leisure research 27 (2), 125-142, 1995 | 361 | 1995 |
Who makes the decision: The parent or the child? The perceived influence of parents and children on the purchase of recreation services DR Howard, R Madrigal Journal of leisure research 22 (3), 244-258, 1990 | 342 | 1990 |
Investigating an evolving leisure experience: Antecedents and consequences of spectator affect during a live sporting event R Madrigal Journal of leisure research 35 (1), 23-48, 2003 | 249 | 2003 |
Measuring the multidimensional nature of sporting event performance consumption R Madrigal Journal of Leisure Research 38 (3), 267-292, 2006 | 231 | 2006 |
Social responsibility as a unique dimension of brand personality and consumers' willingness to reward R Madrigal, DM Boush Psychology & Marketing 25 (6), 538-564, 2008 | 210 | 2008 |
Moderating and mediating effects of team identification in regard to causal attributions and summary judgments following a game outcome R Madrigal, J Chen Journal of Sport Management 22 (6), 717-733, 2008 | 183 | 2008 |
The Role of Corporate Associations in New Product Evaluation. R Madrigal Advances in consumer research 27 (1), 2000 | 151 | 2000 |
Team Quality and the Home Advantage. R Madrigal, J James Journal of Sport Behavior 22 (3), 1999 | 129 | 1999 |
Married couples’ involvement with family vacations R Madrigal, ME Havitz, DR Howard Leisure Sciences 14 (4), 287-301, 1992 | 129 | 1992 |
Hot vs. cold cognitions and consumers' reactions to sporting event outcomes R Madrigal Journal of Consumer Psychology 18 (4), 304-319, 2008 | 104 | 2008 |
Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions CC Bee, R Madrigal Journal of Consumer Behaviour 12 (5), 370-381, 2013 | 99 | 2013 |
Suspense as an experience of mixed emotions: Feelings of hope and fear while watching suspenseful commercials R Madrigal, C Bee Advances in consumer research 32, 561, 2005 | 95 | 2005 |
“We Are Number One!” The Phenomenon of Basking-in-Reflected-Glory and Its Implications for Sports Marketing V Dalakas, R Madrigal, KL Anderson Sports marketing and the psychology of marketing communication, 93-106, 2004 | 93 | 2004 |