| Marketing polityczny: perspektywa psychologiczna W Cwalina, A Falkowski Gdańskie Wydawnictwo Psychologiczne, 2006 | 382 | 2006 |
| Political Marketing: Theoretical and Strategic Foundations W Cwalina, A Falkowski, BI Newman M.E. Sharpe, 2011 | 267* | 2011 |
| Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany W Cwalina, A Falkowski, LL Kaid Media Psychology 2 (2), 119-146, 2000 | 119 | 2000 |
| Political branding: Political candidates positioning based on inter-object associative affinity index W Cwalina, A Falkowski Journal of Political Marketing 14 (1-2), 152-174, 2015 | 110 | 2015 |
| Telewizyjna reklama polityczna: Emocje i poznanie w kształtowaniu preferencji wyborczych W Cwalina Towarzystwo Naukowe KUL, 2000 | 78 | 2000 |
| Towards the development of a cross‐cultural model of voter behavior W Cwalina, A Falkowski, BI Newman European Journal of Marketing 44 (3/4), 351-368, 2010 | 70 | 2010 |
| A cross-cultural theory of voter behavior W Cwalina, A Falkowski, BI Newman Routledge, 2013 | 69 | 2013 |
| The macro and micro views of political marketing: the underpinnings of a theory of political marketing W Cwalina, A Falkowski, BI Newman Journal of Public Affairs 12 (4), 254-269, 2012 | 64 | 2012 |
| Generacja Y - ponury mit czy obiecująca rzeczywistość W Cwalina Internet. Fenomen społeczeństwa informacyjnego; Zasępa, T. (red.), 2001 | 62* | 2001 |
| Methodology of constructing effective political advertising: An empirical study of the Polish presidential election in 1995 A Falkowski, W Cwalina Handbook of Political Marketing, 283-304, 1999 | 52 | 1999 |
| Political marketing: Structural models of advertising influence and voter behavior A Falkowski, W Cwalina Journal of Political Marketing 11 (1-2), 8-26, 2012 | 48 | 2012 |
| Political management and marketing W Cwalina, A Falkowski, BI Newman Routledge Handbook of Political Management, 83-96, 2010 | 48 | 2010 |
| Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and the US presidential elections in 2000 W Cwalina, A Falkowski, LL Kaid Journal of Political Marketing 4 (2-3), 19-44, 2005 | 48 | 2005 |
| Models of voter behavior in traditional and evolving democracies: comparative analysis of Poland, Slovenia, and US W Cwalina, A Falkowski, B Newman, D Vercic Journal of Political Marketing 3 (2), 7-30, 2004 | 46 | 2004 |
| The role of normative prompts and norm support cues in promoting light-switching behavior: A field study KJ Leoniak, W Cwalina Journal of Environmental Psychology 64, 1-11, 2019 | 40 | 2019 |
| Morality and competence in shaping the images of political leaders W Cwalina, A Falkowski Journal of Political Marketing 15 (2-3), 220-239, 2016 | 40 | 2016 |
| Psychological mechanisms of political persuasion: The influence of political advertising on voting behavior W Cwalina, A Falkowski Polish Psychological Bulletin 31 (3), 203-222, 2000 | 36 | 2000 |
| Zastosowanie modelowania równań strukturalnych w naukach społecznych W Cwalina Statystyka w badaniach naukowych, 15-22, 2000 | 25 | 2000 |
| Structural models of voter behavior in the 2000 Polish presidential election A Falkowski, W Cwalina Journal of Political Marketing 1 (2-3), 137-158, 2002 | 23 | 2002 |
| Persuasion in the political context: Opportunities and threats W Cwalina, A Falkowski, BI Newman The Handbook of Persuasion and Social Marketing [3 volumes] 1, 61-128, 2015 | 21 | 2015 |
Andrzej FalkowskiProfesor psychologii, SWPSGeverifieerd e-mailadres voor swps.edu.pl