Brand engagement in self-concept for influencer marketing: The role of product involvement as a moderator AS Chalke, BL Cheng, I Idris, JX Chin e-Academia Journal 12 (1), 2023 | 3 | 2023 |
Narrative Transportation and Trust in Luxury Hotels SNS Marketing: The Moderating Role of Social Interaction A Chalke, C Boon-Liat, MM Dent Services Marketing Quarterly, 2023 | 1 | 2023 |
Does Electronic Word-of-Mouth Still Contribute to Boosting Purchase Intention? Understanding the Role of Gender as a Moderator BL Cheng, TH Cham, YF Cai, A Chalke, MM Dent International Conference on Emerging Technologies and Intelligent Systems …, 2022 | 1 | 2022 |
Tales of luxury: unveiling gender-based insights into hotel brands’ Instagram marketing A Chalke, BL Cheng, M Dent Journal of Hospitality and Tourism Insights, 2024 | | 2024 |
Tapping the Pulse: Winning over Malaysia’s millennial consumers A Chalke https://theedgemalaysia.com/content/advertise/tapping-the-pulse-winning-over …, 2024 | | 2024 |
Wanderlust and trust: the role of narrative transportation in driving electronic word-of-mouth and visit intention for luxury hospitality brands A Chalke Sunway University, 2022 | | 2022 |
Enhancing Narrative Transportation for Luxury Brand Marketing A Chalke, BL Cheng, MM Dent ANZMAC 2021, 242-249, 2021 | | 2021 |
Boosting hotel visit intention through Instagram: The interplay between trust and narrative transportation A Chalke, CB Liat, M Dent CONFERENCE ON HOSPITALITY AND TOURISM 2021, 128, 2021 | | 2021 |