| Design thinking pedagogy: The educational design ladder C Wrigley, K Straker Innovations in Education and Teaching International 54 (4), 374-385, 2017 | 409 | 2017 |
| Typologies and touchpoints: designing multi-channel digital strategies K Straker, C Wrigley, M Rosemann Journal of Research in Interactive Marketing 9 (2), 110-128, 2015 | 174 | 2015 |
| Implementing design thinking: Understanding organizational conditions C Wrigley, E Nusem, K Straker California Management Review 62 (2), 125-143, 2020 | 144 | 2020 |
| Emotionally engaging customers in the digital age: the case study of “Burberry love” K Straker, C Wrigley Journal of Fashion Marketing and Management 20 (3), 276-299, 2016 | 133 | 2016 |
| The typologies of power: Energy utility business models in an increasingly renewable sector ST Bryant, K Straker, C Wrigley Journal of Cleaner Production 195, 1032-1046, 2018 | 127 | 2018 |
| Designing an emotional strategy: Strengthening digital channel engagements K Straker, C Wrigley Business Horizons 59 (3), 339-346, 2016 | 93 | 2016 |
| Not just what they want, but why they want it: Traditional market research to deep customer insights RA Price, C Wrigley, K Straker Qualitative Market Research: An International Journal 18 (2), 230-248, 2015 | 76 | 2015 |
| Designing innovative business models with a framework that promotes experimentation C Wrigley, K Straker Strategy & Leadership 44 (1), 11-19, 2016 | 70 | 2016 |
| Designing new business models: blue sky thinking and testing C Wrigley, S Bucolo, K Straker Journal of Business Strategy 37 (5), 22-31, 2016 | 64 | 2016 |
| The role of design in the future of digital channels: Conceptual insights and future research directions K Straker, C Wrigley, M Rosemann Journal of Retailing and Consumer Services 26, 133-140, 2015 | 52 | 2015 |
| Design. think. make. break. repeat. A handbook of methods M Tomitsch, C Wrigley, M Borthwick, N Ahmadpour, J Frawley, ... BIS publishers, 2018 | 46 | 2018 |
| Engaging passengers across digital channels: An international study of 100 airports K Straker, C Wrigley Journal of Hospitality and Tourism Management 34, 82-92, 2018 | 43 | 2018 |
| The discourses of power–governmental approaches to business models in the renewable energy transition ST Bryant, K Straker, C Wrigley Energy policy 130, 41-59, 2019 | 40 | 2019 |
| Digital channels for building collaborative consumption communities A Garrett, K Straker, C Wrigley Journal of Research in Interactive Marketing 11 (2), 160-184, 2017 | 39 | 2017 |
| Translating emotional insights into digital channel designs: Opportunities to enhance the airport experience K Straker, C Wrigley Journal of Hospitality and Tourism Technology 7 (2), 135-157, 2016 | 35 | 2016 |
| Designing a dangerous unicorn: Lessons from the Theranos case K Straker, S Peel, E Nusem, C Wrigley Business Horizons 64 (4), 525-536, 2021 | 31 | 2021 |
| Affected: Emotionally engaging customers in the digital age C Wrigley, K Straker John Wiley & Sons, 2019 | 26 | 2019 |
| The role of emotion in product, service and business model design K Straker, C Wrigley Journal of Entrepreneurship, Management and Innovation 11 (1), 11-28, 2015 | 26 | 2015 |
| Designing value propositions: An exploration and extension of Sinek’s ‘Golden Circle’model K Straker, E Nusem Journal of Design, Business & Society 5 (1), 59-76, 2019 | 24 | 2019 |
| The rapid product design and development of a viable nanotechnology energy storage product ST Bryant, K Straker, C Wrigley Journal of Cleaner Production 244, 118725, 2020 | 21 | 2020 |
