| The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic CWC Ki, YK Kim Psychology & Marketing 36 (10), 905-922, 2019 | 749 | 2019 |
| Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs CWC Ki, LM Cuevas, SM Chong, H Lim Journal of Retailing and Consumer Services 55, 102133, 2020 | 584 | 2020 |
| How fashion can achieve sustainable development through a circular economy and stakeholder engagement: A systematic literature review CWC Ki, SM Chong, JE Ha‐Brookshire Corporate Social Responsibility and Environmental Management 27, 2401-2424, 2020 | 137 | 2020 |
| Pleasure and guilt: How do they interplay in luxury consumption? CWC Ki, K Lee, YK Kim European Journal of Marketing 51 (4), 722-747, 2017 | 115 | 2017 |
| ’Cuevas, LM, Chong, SM, & Lim, H.(2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by … CW Ki Journal of Retailing and Consumer Services 55 (102133), 102133, 2020 | 103 | 2020 |
| Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults CWC Ki, S Park, YK Kim Journal of Business Research 144, 264-277, 2022 | 84 | 2022 |
| Toward a circular economy: Understanding consumers' moral stance on corporations' and individuals' responsibilities in creating a circular fashion economy CWC Ki, S Park, JE Ha‐Brookshire Business Strategy and the Environment 30, 1121-1135, 2021 | 84 | 2021 |
| Sustainable versus conspicuous luxury fashion purchase: Applying self‐determination theory CWC Ki, YK Kim Family and Consumer Sciences Research Journal 44 (3), 309-323, 2016 | 82 | 2016 |
| Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users CWC Ki, E Cho, JE Lee Computers in Human Behavior 111, 106412, 2020 | 72 | 2020 |
| Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs? O Lau, CW Ki Fashion and Textiles 8, 1-22, 2021 | 39 | 2021 |
| Bridging the trust gap in influencer marketing: Ways to sustain consumers’ trust and assuage their distrust in the social media influencer landscape CWC Ki, TC Chow, C Li International Journal of Human–Computer Interaction, 1-16, 2022 | 37 | 2022 |
| Sustainable luxury fashion consumption and the moderating role of guilt CWC Ki, YK Kim Fashion, Industry and Education 14 (1), 18-30, 2016 | 24 | 2016 |
| Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and … CWC Ki, C Li, AS Chenn, SM Chong, E Cho Journal of Retailing and Consumer Services 76, 103571, 2024 | 13 | 2024 |
| Consumer versus corporate moral responsibilities for creating a circular fashion: Virtue or accountability? CWC Ki, JE Ha-Brookshire Clothing and Textiles Research Journal, 2022 | 9 | 2022 |
| The drivers and impacts of social media influencers: The role of mimicry CWC Ki University of Tennessee, Knoxville, 2018 | 9 | 2018 |
| Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance I Kim, CW Ki, H Lee, YK Kim Journal of Business Research 176, 114611, 2024 | 8 | 2024 |
| Is livestream shopping conceptually new? A comparative literature review of livestream shopping and TV home shopping research CWC Ki, A Chenn, SM Chong, E Cho Journal of Business Research, 2024 | 5 | 2024 |
| Ethnic-inspired design consumption as a means of enhancing self-view confidence E Cho, CWC Ki, YK Kim Social Behavior and Personality: An international journal 47 (1), 1-12, 2019 | 5 | 2019 |
| Identification of key attributes of social media influencers: An exploratory study CWC Ki, LM Cuevas, H Lim International Textile and Apparel Association Annual Conference Proceedings …, 2019 | 2 | 2019 |
| Consumers’ moral beliefs on corporate and individual responsibilities for circular fashion co-creation CWC Ki, S Park, JE Ha-Brookshire International Textile and Apparel Association Annual Conference Proceedings …, 2020 | 1 | 2020 |