Consumers' perceptions of the ethics and acceptability of product placements in movies: Product category and individual differences PB Gupta, SJ Gould Journal of Current Issues & Research in Advertising 19 (1), 37-50, 1997 | 699 | 1997 |
Consumer attitudes toward health and health care: A differential perspective SJ Gould Journal of Consumer Affairs 22 (1), 96-118, 1988 | 513 | 1988 |
Product placement in movies: A cross-cultural analysis of Austrian, French and American consumer's attitudes toward this emerging, international SJ Gould, PB Gupta, S Grabner-Kräuter Journal of Advertising, 2000 | 483 | 2000 |
Product placements in movies: A cross-cultural analysis of austrain, french and american consumers' attitudes toward this emerging, international promotional medium SJ Gould, PB Gupta, S Grabner-Kruter Journal of Advertising 29 (4), 2000 | 475 | 2000 |
Health consciousness and health behavior: the application of a new health consciousness scale SJ Gould American journal of preventive medicine 6 (4), 228-237, 1990 | 343 | 1990 |
‘The Self-manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective–Praxis Perspective SR Gould journal of consumer research, 1991 | 321 | 1991 |
Mindfulness: Its transformative potential for consumer, societal, and environmental well-being S Bahl, GR Milne, SM Ross, DG Mick, SA Grier, SK Chugani, SS Chan, ... Journal of Public Policy & Marketing 35 (2), 198-210, 2016 | 317 | 2016 |
Researcher introspection as a method in consumer research: Applications, issues, and implications SJ Gould Journal of consumer research 21 (4), 719-722, 1995 | 310 | 1995 |
Alternative Age Measures: A Research Agenda. B Barak, S Gould Advances in consumer research 12 (1), 1985 | 242 | 1985 |
To pirate or not to pirate": A comparative study of the ethical versus other influences on the consumer's software acquisition-mode decision PB Gupta, S GOULD Journal of Business Ethics, 2004 | 226 | 2004 |
To pirate or not to pirate": A comparative study of the ethical versus other influences on the consumer's software acquisition-mode decision S GOULD Journal of Business Ethics, 2004 | 226 | 2004 |
“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making JR Coyle, SJ Gould, P Gupta, R Gupta Journal of Business Research 62 (10), 1031-1037, 2009 | 192 | 2009 |
Sexuality and ethics in advertising: A research agenda and policy guideline perspective SJ Gould Journal of advertising 23 (3), 73-80, 1994 | 190 | 1994 |
Gender schema and fashion consciousness SJ Gould, BB Stern Psychology & Marketing 6 (2), 129-145, 1989 | 190 | 1989 |
A critique of Heckhausen and Schulz's (1995) life-span theory of control from a cross-cultural perspective. SJ Gould American Psychological Association 106 (3), 597, 1999 | 136 | 1999 |
Agency perceptions and practices on global IMC SJ Gould, DB Lerman, AF Grein Journal of Advertising Research 39 (1), 7-7, 1999 | 132 | 1999 |
Sexual identity scale: a new self-assessment measure BB Stern, B Barak, SJ Gould Sex Roles 17, 503-519, 1987 | 123 | 1987 |
Think glocally, act glocally: A culture-centric comment on Leung, Bhagat, Buchan, Erez and Gibson (2005) SJ Gould, AF Grein Journal of International Business Studies 40 (2), 237-254, 2009 | 115 | 2009 |
The Buddhist perspective on business ethics: Experiential exercises for exploration and practice SJ Gould Journal of Business Ethics 14, 63-70, 1995 | 115 | 1995 |
IMC as theory and as a poststructural set of practices and discourses: a continuously evolving paradigm shift SJ Gould Journal of Advertising Research 44 (1), 66-70, 2004 | 114 | 2004 |