追蹤
Jonathan Schroeder
Jonathan Schroeder
William A. Kern Professor, Rochester Institute of Technology
在 rit.edu 的電子郵件地址已通過驗證 - 首頁
標題
引用次數
引用次數
年份
Visual consumption
J Schroeder
Routledge, 2002
9692002
Introduction: The Cultural Codes of Branding
J Schroeder, M Salzer-Mörling
Brand Culture, 1-12, 2006
703*2006
Mirrors of masculinity: Representation and identity in advertising images
JE Schroeder, D Zwick
Consumption Markets & Culture 7 (1), 21-52, 2004
6482004
Understanding value co-creation in a co-consuming brand community
S Pongsakornrungsilp, JE Schroeder
Marketing Theory 11 (3), 303-324, 2011
5552011
The artist and the brand
JE Schroeder
European Journal of Marketing 39 (11/12), 1291-1305, 2005
5262005
Mapping consumer power: an integrative framework for marketing and consumer research
J Denegri-Knott, D Zwick, JE Schroeder
European Journal of Marketing 40 (9/10), 950-971, 2006
4922006
Brand culture
JE Schroeder, M Salzer-Mörling
Routledge, 2006
4712006
The cultural codes of branding
JE Schroeder
Marketing Theory 9 (1), 123-126, 2009
4232009
Ethical issues of global marketing: avoiding bad faith in visual representation
JL Borgerson, JE Schroeder
European Journal of Marketing 36 (5/6), 570-594, 2002
3192002
Marketing images of gender: a visual analysis
JE Schroeder, JL Borgerson
Consumption, Markets and Culture 2 (2), 161-201, 1998
3161998
23 Critical visual analysis
JE Schroeder
Handbook of qualitative research methods in marketing, 303-321, 2006
2382006
A visual approach to consumer research
JE Schroeder
Representing consumers: voices, views, and visions, 193, 1998
226*1998
Psychological correlates of the materialism construct.
JE Schroeder, SS Dugal
Journal of Social Behavior & Personality, 1995
2211995
An ethics of representation for international marketing communication
JE Schroeder, JL Borgerson
International Marketing Review 22 (5), 578-600, 2005
1812005
# selfie: digital self-portraits as commodity form and consumption practice
M Iqani, JE Schroeder
Consumption Markets & Culture 19 (5), 405-415, 2016
1802016
Polysemy in Advertising
S Puntoni, JE Schroeder, M Ritson
ERIM report series research in management Erasmus Research Institute of …, 2006
172*2006
Meaning matters: Polysemy in advertising
S Puntoni, J Schroeder, M Ritson
Journal of Advertising, 2010
1652010
Borderlines: Skin, tattoos and consumer culture theory
M Patterson, J Schroeder
Marketing Theory 10 (3), 253-267, 2010
1542010
The Routledge companion to visual organization
E Bell, S Warren, JE Schroeder
Routledge, 2014
1502014
The Visual Organization
E Bell, S Warren, J Schroeder
Routledge Companion to Visual Organization, Emma Bell, Samantha Warren and …, 2013
150*2013
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